Will Jackson

Web developer and WordPress specialist based in Surrey.

I build practical, commercially useful websites and tools using WordPress, WooCommerce, PHP, JavaScript and modern frontend workflows.

Selected work

Screenshot of the Woven & Woods website

Woven & Woods

WordPress / WooCommerce / ACF / SEO

Commercial product catalogue for an independent flooring retailer, with bespoke theme development, structured content, analytics and performance improvements.

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Screenshot of the W&W Data Tools interface

W&W Product Data Tools

Internal

React / Vite

Internal browser-based tool for converting product database exports into import-ready files for WooCommerce, Simpro and showroom workflows.

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Screenshot of The Gallimaufry website

The Gallimaufry

Astro / CSS / Buzzsprout API

Lightweight website for a history podcast, built in Astro and styled by hand with custom CSS, with a focus on speed, maintainability and simple content structure.

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Screenshot of the W&W Project Gallery recipe site

W&W Project Gallery

Piwigo / PHP / Custom theme

Customised PHP-based gallery platform built on Piwigo to showcase completed luxury flooring projects with bespoke theming and brand integration.

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Screenshot of the Bantu Learn website

Bantu Learn

In development

WordPress / WooCommerce / ACF / Custom theme

WordPress-based learning platform for scheduled African language courses, using custom content structures and WooCommerce virtual products to manage course information and booking.

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Screenshot of the W&W Knowledge Base

W&W Knowledge Base

Internal

Astro / Starlight / Decap

Internal company knowledge base using Astro and Starlight, with Decap CMS and Netlify authentication for content management.

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Screenshot of the Approved by Georgie recipe site

Approved by Georgie

Astro / TypeScript / CSS

Personal recipe site built with Astro, using typed content structures, tags and simple static deployment to explore fast, maintainable frontend development.

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Technical skills

Development WordPress, WooCommerce, PHP, JavaScript, React, Astro, HTML, CSS
CMS & content ACF Pro, Gutenberg, structured content, custom post types
SEO & analytics Technical SEO, GA4, GTM, Search Console, Core Web Vitals
Infrastructure Cloudflare, Cloudways, Kinsta, Git, GitHub, Linux, SSH

About

I’m a web developer based in Surrey, currently working as the main technical person for an independent flooring retailer. My work covers WordPress development, WooCommerce catalogue management, technical SEO, analytics, hosting, performance and internal tools.

Before moving into web development, I worked in legal and administrative roles, which gave me a careful, process-driven approach and strong attention to detail. I’m particularly interested in practical websites that are fast, maintainable and genuinely useful to the people who manage them.

Contact

If you’d like to talk about a role or project, I’d be glad to hear from you.